People don’t buy into things.

They buy into stories.

The reason every marketing agency talks about stories is because they’re the fastest way to sell anything.

They build connection, inspire growth, connect us to our emotions, and help change perspectives.

But just like a good story can sell anything, a bad story sells nothing. Let’s make sure the narrative you're driving is the right one.

 

Story Table Workshop™

So what do you do?

 

I can’t tell you how many times I’ve asked clients this question over the years. The responses? Let’s just say…not so memorable – at first. But with a little guided, candid conversation, their answers became incredibly compelling. And that kind of compelling response is what we’ll be creating together with this workshop. This intimate experience helps you nail an answer that sticks (over lots of good food and drink!). It’s the best kind of team building, if I do say so myself.

  • Ideal for:

    • Teams or groups of 6-10.

    • Teams looking to align their message with their target audiences.

    • People who understand the magic that can result from good food, good wine, and even better conversation.

    What’s included:

    • A conversation starter survey for each participant before the event

    • An intimate, two-hour, locally-driven chef’s dinner experience at a private venue in (or near) Winston-Salem, North Carolina

    • A facilitated conversation that helps unite your team and get your story straight

    • A signature story guide for your business with messaging points and specific recommendations based on the dinner conversation. This guide arms you and your team with the language and strategy you need to tell your brand’s story in a more aligned, authentic, compelling way.

    Investment:
    $350 per person (minimum of 6 participants)

Story Hook Intensive™

So what’s your secret sauce?

 

There are things about you and your business that truly set you apart. I call these story hooks, and through this intensive we’ll get you crystal clear on yours. You’ll walk (confidently) away with not just those uncovered messaging points, but also a plan for bringing them to life for your brand.

  • Ideal for:

    • Those who want to better articulate their message and get clarity on what sets them apart.

    • Those looking to refine and strengthen their website copy .

    • Those who consider themselves good writers but who could benefit from some strategic support to bring focus to their writing.

    What’s included:

    • A Strategic Story HookTM questionnaire

    • A 90-minute Strategic Story Hook SessionTM

    • Brand key messages deck delivered via Google Docs for easy commenting and collaboration. The deck will include your proposed positioning statement, UVP (unique value proposition), and story hooks.

    • Video storytelling presentation to walk you through suggestions and refinements, as well as elaborate on “the why” behind the chosen words. This is where I'll also talk through where I see the messages being incorporated on your existing website.

    Investment:
    Starting at $2,500

Your Signature Sales Story™

So why is buying from you a no-brainer?

 

The ultimate package to get your sales story straight – from ideal clients to what sets you apart from the competition to brand positioning and more. It includes a workshop, client interviews, loads of research, and brand messaging development. And the bow to tie it all together at the end? Website copy that brings it all home to (subtly and specifically) sell what you do best.

  • Ideal for:
    Those who have enough on their plate running their business and who are looking for someone to take the reins when it comes to both uncovering and communicating their brand story and messaging.

    What’s included:

    • A Strategic Story Hook questionnaire

    • A 90-minute Strategic Story Hook Session (via Zoom)

    • 20-minute interviews with 3-5 customers or create + distribute (with your support) a customer survey to capture testimonials and voice of customer data to inform and strengthen website copy

    • Brand positioning and key messages deck including customer personas, proposed positioning statement, brand story, UVP (unique value proposition), and story hooks.

    • Website wireframing (in collaboration with your designer) so we're clear on website flow and desired website user experience

    • Up to 5 pages of website copy, plus microcopy elements (to be identified in wireframing)

    • Delivery of copy deck for pre-read via Google Docs

    • Video website storytelling presentation to walk you through the copy as well as to elaborate on “the why” behind the chosen words

    • Refinements and onsite revisions for up to a week after the work is delivered to ensure we’ve hit the mark!

    Investment:
    Starts at $6,500

 
 

 Word on the street

  • Made me feel EXACTLY how I want my clients to feel.

    “Andrea captured my voice so well that after reading the copy I cried (multiple times)!! Her process was thorough and easy. It was like she took the thoughts out of my brain, added some metaphors, tweaked and refined, and done. Reading the copy she wrote made me feel EXACTLY how I want my clients to feel while working with me. Do not pass Andrea up. She is gold!!!!”

    Ali Kammerling
    Transpersonal Therapist and Somatic Practitioner
    Reclamation Psychotherapy

  • No more overexplaining what I do.

    When I first started working with Andrea, I felt like I had the right concepts in place about my business and my go-forward vision, but needed help putting that into (succinct & punchy) words. After the Story Hook Intensive, I’m (even more) excited to talk about my business. Now I feel like I know I’m speaking the language of my ideal customers, rather than trying to overexplain things.

    Frenchie Ferenczi
    Business Growth Strategist & Success Engineer
    Frenchie Ferenczi, LLC

  • Everything we do, say, and write filters through her work.

    “Before working with Andrea, we had a hard time articulating who we were and, most importantly, who we wanted to be. Now we have a brand messaging guide that feels so true. It’s something we can hand to our team and say, ‘This is us. Everything we decide, say, and write needs to be filtered through this.’ Andrea really understood us, championed for us, and holds a high standard of excellence.”

    Tim Dixon
    President
    Solve IT Security

  • Cherry picks the best ideas & provides a path to move us forward.

    “Andrea isn’t like a traditional consultant. I very much consider her to be a member of our team. She’s always willing to sit in on a meeting or participate, and she loves to listen to all the different viewpoints. Andrea then cherry-picks the best pieces, builds them together, and then offers a strategy and a path to move us forward. She’s a master at completion.”

    Amy Croom
    Director of Communications
    Nationwide Marketing Group

  • Gives you a super clear picture of the message you haven’t been able to articulate.

    “Andrea strategizes as easily as she breathes. She can’t have a conversation without mentally drawing connections to past details she knows about you or your business. She is constantly putting together puzzle pieces and presenting her clients with a super clear picture of the message they haven’t been able to articulate. I cannot wait for her to work her magic on your project!”

    Rachel Greiman
    Founder
    Green Chair Stories