If you don’t have a targeted messaging strategy, you’re just wasting money.

That’s a fact, Jack.

You can have a perfect product or a perfect service, but that's only half of the equation when it comes to running a business. The other half is selling it. And without a cohesive message, you’ll be selling everything you’ve worked so hard for short.

“If you don’t have a strong foundation with very clear messaging, people don’t want to spend money [on you] because they don’t see the value. Messaging brings excellence and cohesion across the board. Andrea gave us that excellence.”

— Geneva Schlabach | CEO of Vispa

 
 

 We might be the right fit for each other if:

  • You’re missing a unified, consistent message and want to get your story straight

  • You’re looking to solve a bigger problem through your work

  • Some may call you a perfectionist, but really you're just chasing excellence

  • You’re looking to stand out and challenge the status quo

  • You deeply value collaborative partnerships and balance

Real talk: I listen more than I speak.

But since you asked, here’s my scoop.

Over my career, I’ve helped startups on the starting line of business and Fortune 500 companies who’ve been full steam ahead for decades transform their biggest ideas into stories that work. I’ve also helped small businesses and organizations win numerous regional, national, and international awards and secure funding to make a greater impact on their world. 

I was named Community Leader under 40 by The Winston-Salem Chamber of Commerce and am also the co-founder of Likewise Media, a strategic video storytelling studio. In my downtime, I find joy in partnering with other creatives on pro-bono brand development projects. Together we help emerging nonprofits reach the right audience, spread their message, and amplify their impact. [You can read more about that work here.]

I’ve got lots of questions…

…and plenty of answers.

What are five things that make you feel good about what you do?

  1. It’s work that rewards curiosity

  2. It’s work that demands presence

  3. It’s work that uses the power of story to help good people amplify good things

  4. It’s work that allows me the freedom and flexibility to show up for those I love most

  5. It’s work that allows me to help others feel deeply seen and heard

What do you think makes for a successful small business owner?

For me, it’s the three C’s: Community, consistency, and (minding your) cash flow. I talk more about that on The Copywriter Club Podcast here.

What is your personality type?

Oooh, my favorite question! I’m an enneagram 9, an INFJ, and a Scorpio. Gallup Strengths Finder says my top 5 strengths are: Learner, Connectedness, Strategic, Individualization, and Positivity.

And although I have Type A tendencies, I actually test as a Type B. (Side note: Why’s everyone always hating on Type B’s, huh? We’re dream collaborators!)

 

Tell me a fun fact about yourself.

A.k.a. Everyone’s least favorite ice-breaker question!

I’m the wife of a chef, daughter of a baker, and sister of a craft beer brewer. This is why I also own a Peloton. #AllTheButter #AllTheCarbs

What’s the best gig you ever landed?

Officiating my brother and sister-in-law’s wedding shortly after our mom passed away. It was such an honor to stand at the altar with them and speak words over their marriage. Plus I got to drive them to the ultimate call-to-action (as they say in marketer speak) – “I do.”